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Smeg and Dolce & Gabbana – the love story

by maja · Published October 4, 2018 · Updated October 5, 2018

It is highly probable that whatever the iconic Italian brand Dolce & Gabbana creates, is going to be a success story. It didn’t happen differently either when they decided to collaborate with SMEG which is one of the leading Italian home appliance manufacturers. The love story between the two companies started not long ago when they launched 100 hand-painted, Dolce & Gabbana x Smeg refrigerator collection. Cost per unit is approximately €30,000. 🙂 In 2017 they teamed up again for their latest Made in Italy project: “Sicily is my love”. This time they were focusing on smaller products such as kettles, blenders toasters, citrus juicers..etc. We just love them all! This exclusive collection is not yet available but will be in the stores soon. Can’t wait!

During the Milan Design Fair, Salone del Mobile di Milano, Smeg and Dolce&Gabbana unveiled their latest collaboration – Sicily is my Love. This colourful collaboration is an adjunct to the bespoke FAB by Smeg fridges hand-painted by Sicilian artists, revealed last year. Like the FABs, the small appliances are also adorned with Dolce&Gabbana’s signature decorative style.

Among the artists we can find Salvatore Sapienza, who has been restoring and decorating Sicilian Carts since the early age of 13, and mother and daughter pairing Adriana Zambonelli and Tiziana Nicosia who share the same passion and skill for creating traditional puppets.

The artists include brothers Antonio and Giuseppe Bevilacqua, who specialise in artistic ceramics and are noted for their colour palette of bright yellow, intense blue, emerald green and deep black (which represents the Sicilian sun, sea, hills and lava on Mount Etna).

Toasters, citrus juicers, coffee machines, kettles, blenders, stand mixers and slow juicers all decorated with gold lemons, citrus fruits, prickly pears and bright red cherries are just some of the typical Sicilian decorations framed in triangular motifs called crocchi: there are also delicate floral motifs inspired by the coasts and landscapes of Southern Italy and images of fascinating Mt. Etna, surrounded by ornamental friezes, picturesque ruins of the Greek temple of Castor and Pollux in the Valley of Temples, trinacrie and cartocci, a decorative motif similar to stylised acanthus leaves.

All symbols of an aesthetic inextricably associated with Sicily, home to the souls of Domenico Dolce and Stefano Gabbana, and more generally with Italy and its cuisine of which Smeg has always been an interpreter of excellence.